Design Thinking principles? ALWAYS start with the user in mind!

1. ALWAYS start with the user in mind

In human centered design, innovative solutions always derive from a sound combination of user desirability, technical feasibility and financial viability. However, the starting point is always the user and the reason for it is very straightforward. If a solution is viable and feasible but not desired by the user, it cannot be a good solution.

Always start with user | Drawing by Johanna Rosenbusch

2. Focus on co-creation and collaboration

One key aspect of Design Thinking is identifying, understanding and connecting different perspectives to really understand the challenge you are facing and develop a suitable solution. This affects both the project team you need and the way you involve stakeholders in a Design Thinking process.

Harvest the knowledge of your stakeholders | Drawing by Johanna Rosenbusch

3. Use prototypes and experiments to test your assumptions

Design Thinking is a method that is used when facing complex challenges, which means that reliable data and experience is only available to a certain degree. This is why you usually jump into a Design Thinking process with a lot of uncertainty. Interviews, multi-professional teams and intense collaboration are a good way to gain important insights. Solutions developed upon these insights however are still assumptions “I believe, this will fix the problem”. In Design Thinking we test these assumptions by working with prototypes and simple experiments.

From idea to prototype | Drawing by Johanna Rosenbusch

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